Talking with the Pro, Jean Ginzburg about how the customer journey has changed in the last 5-10 years, growing trends for 2019 and much more!
Daniel
April 10, 2018
Step by step instructions for local businesses
So you've been working hard to build a solid reputation online, by collecting Google reviews. It's all going very well until you receive the dreaded 1 star review with a lengthy comment about their horrible experience.
You do great work, but to attract new patients to your practice - it’s important to make sure that you’re marketing the right way. Here are five tips you can use to market your practice.
Facebook’s big changes. What does it mean for business owners?
For local dentists, carefully curating your Google My Business profile is essential to getting found, and ultimately acquiring new patients. The tool is completely free and it can launch your practice to new heights. The influence of mobile phones has affected not only the way we communicate, but also the way we make purchases.
Here are some great tips to help you collect more reviews, dominate local search, and get tons of positive reviews real fast!
One of the first things that people do when searching for a product or service is go straight to the reviews to seek out social proof that the product or service is trusted by others. Older reviews carry much less weight with consumers.
2012 was the year that online reviews became a “thing” for businesses. It was the year that all the review platforms started stepping in the ring. Reviews these days are more trusted than branded messaging. People care to share their experiences and others see reviews as their own trusted digital advisors.
Understanding online reviews and how they affect your practice has never been more important than it is today. According to seo.com **92% of consumers read online reviews**, and 4 in 5 people are using search engines to find information about local businesses. What all this means is that **when people want to find a good dentist, they look online**.
Never before has the reputation of your company been as important as today. In this digital world, customers can create and view online reviews in seconds. Perspective is everything, and what your customers say about your business defines the quality of your product and service. Word of mouth will always be important, but online verification and investigation are a convenient tool. Most people prefer to research a product or service before trying it. If your business has a less than stellar online presence, this can impact your future sales.