The Power of Text-to-Chat
Today businesses aren't like they used to be. Most customers aren't up for phone calls and emails. Customers today are busy, often on-the-go, and don’t want to waste time with their ear glued to their phone for lengthy periods of time. Customers are also a lot more comfortable with engaging with businesses by text than by phone call. In fact, 56% of people would rather message a business than call customer service. With text messaging being the primary and preferred form of communication these days, it makes sense why businesses would benefit from using this communication channel, as well.