The Power of Text-to-Chat

Today businesses aren't like they used to be. Most customers aren't up for phone calls and emails. Customers today are busy, often on-the-go, and don’t want to waste time with their ear glued to their phone for lengthy periods of time. Customers are also a lot more comfortable with engaging with businesses by text than by phone call.  In fact, 56% of people would rather message a business than call customer service. With text messaging being the primary and preferred form of communication these days, it makes sense why businesses would benefit from using this communication channel, as well.


These days customers are demanding communication on their own terms with potential customers who expect you to be ready any time they are ready. When they are on your website, they want to be able to quickly ask questions, book appointments, set up product demos, etc. Most of these customers are visiting websites with their mobile phone.

62% of customers that visit your website from a mobile phone expect you to have a live chat or text-to-chat service available. A recent study found that 71% of customers said they would text a business more frequently if the opportunity was available.

Decreasing response time significantly increases chances you turn a prospect into a new customer. Text messaging is the quickest and most convenient form of communication up-to-date. People these days expect the fastest response possible with 78% of people buying from their first responder. That's why businesses having the ability to respond immediately from anywhere by text is key to winning more business.

In a study done by Harvard Business Review, the average business takes 46 hours and 53 minutes to respond to a new customer. In that same study, it was revealed that making contact with that same customer within 5 minutes created the greatest chance of turning that prospect into a new customer. After 30 minutes of no response time, a business loses 100 times the odds of a customer buying from their website. Responding to a customer immediately is the best way to retain the customer and keep them engaged and interested in your business.

Chekkit’s messaging platform allows you to talk to multiple customers at once, with the experts that know your business the best, your employees. 

With this platform customers can ask questions regarding services, book appointments, ask pricing questions no problem. The Chekkit messaging platform allows the customer to message a business by text message, Facebook messenger, and Google Business Messages, making it easier and quicker than ever to get in touch. All of your business’s responses can be done at the same time, from a real person. This makes it convenient for not just you, but the customer too. Customers enjoy the convenience of texting quick questions that are matched with equally quick responses. This platform will surely increase customer satisfaction and create more sales for your business right away!

Author:
Daniel
January 3, 2024

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