We discuss the importance of generating reviews on your bottom line. We dive into some stats on consumer behaviour, and we talk about how and where to get started getting reviews for your business.
We cover a lot of important topics for small and medium-sized businesses here on the podcast. But getting reviews is by far one of the most important topics. Press pause on the podcast for a second and Google some local businesses around you.
So, what did you find? I bet you were like me and found that many of these companies had very few reviews and some even no reviews. I know of many businesses, you know, some businesses doing 10s of millions, even hundreds of millions a year with no focus on generating reviews.
Yet, many companies hope that doing nothing will help fix things.
Think about this. When are you more likely to leave a review without being prompted?
Usually, it’s when you have a bad experience right so generally when you do nothing you collect more
negative reviews and you should if those negative reviews actually were a true reflection of your business you’d be out of business by now but those reviews don’t represent your business, do they?
Most people love your company that’s why you’ve been successful to this point.
So, this head in the sand strategy leads companies to have their reputation dragged through the mud when you Google a company or look on indeed TripAdvisor home stars etc.
You often see reams of negative reviews from disgruntled customers are past employees peppered with the few positive reviews from customers.
As you can tell, I’m pretty passionate about this topic. And I’m amazed by how many companies don’t take generating reviews seriously in today’s day and age. And, that’s why Chekkit is on the show today.
I encourage you to stick with us for the entire episode. And, I’m confident by the end of the podcast you’re going to be excited to drive more positive reviews your business and more importantly, you will know how to drive them efficiently and consistently.
Need more convincing? Check out these stats from BrightLocal!
- 97% Search for local businesses online
- 93% Read online reviews about local businesses
- Most consumers look at 2+ review sites before making a decision
- 85% of people trust online reviews as much as a personal recommendation
- 77% of consumers think that reviews older than 3 months aren’t relevant
Some Common Review Sites:
1) Google My Business
3) Trip Advisor
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You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.