“Welcome to a new era of marketing and service in which your brand is defined by those who experience it”
Here are some great tips to help you collect more reviews, dominate local search, and get tons of positive reviews real fast!
1. The number one thing you can do is ask.
Just ask. Ask your happy customers for a review. More than 71% of people, if asked will leave a review.
2. Build “The Ask” into the daily processes.
Whoever is asking for the review, ensure your business has a repeatable process built into the everyday operations. The person-to-person request is incredibly effective. The person who provides that service works hard, so people want to naturally tip them for the great service provided. This gives the customers a great way to show their appreciation. It’s as easy as saying, “hey, we’d love for you to take a minute or two to leave us a quick review as it is very helpful to our business.” These 15-20 seconds to each customer interaction can play a large role in attracting new customers for your business online.
3. Determine the right timing.
Timing is everything. For every business it will be different, but typically you would want to ask after you have provided great service. Also make it a time when they have 1-2 minutes in-between paying. Ie) Right after they ask for the bill, right when your setting up their insurance, or just as your finalizing the transaction. The goal is to pick a spot when they have a couple minutes before you finish up the transaction when they would gladly fill that time of waiting to leave a quick review.
4. Make it easy.
Eliminate barriers. People are constantly on their phones these days, so invite them through the devices they use. Inviting them through a simple text message will increase the chances of them leaving that review tremendously.
5. Set the expectations.
Set the expectations for the customers after you have determined the right timing, and have confidence you gave them great service. Tell them how they will receive that request, when they will receive it, and most importantly why it’s important for your business and why you appreciate them leaving that review.
“Every marketer is aware of the rise of online reviews and other peer-to-peer information, but many neglect this trend and market products much as they did a decade ago. We believe that many companies need to dramatically shift their marketing strategies to account for the rising power exerted on future customers by the opinions of existing customers.”
–Harvard Business Review
Customers now have a powerful voice. Let Chekkit help you take control. Leaving reviews to organically happen means you are leaving yourself at risk for your loudest, most visible voice to be that one or two frustrated customers.