Understanding online reviews and how they affect your practice has never been more important than it is today. According to seo.com 92% of consumers read online reviews, and 4 in 5 people are using search engines to find information about local businesses. What all this means is that when people want to find a good dentist, they look online.
1. Get your practice noticed
Online reviews have changed the face of marketing. The importance of online reviews for dental practices is truly mind boggling, from an increase in brand awareness to overall increase in profitability. Reviews do more than just improve your brand image. The more reviews you have, the higher ranking your dental practice will have on important search engines like Google. Being at the top of a Google search is crucial to garnering new patients.
“61 percent of patients read online reviews before making a purchase decision" - Entrepreneur
2. Attract lifelong patients
Google Reviews must be the center of your patient acquisition strategy. Getting a lifelong patient for your practice may be difficult, but will pay long term dividends for your practice. The solution for any practice is to become proactive in controlling its online reputation. It’s the difference between getting new patients or not. One new patient can be worth anywhere from 2k- 24k.
A 1 star increase in your ratings can result in a 5-9% increase in revenue - Huffington Post
3. Allow patients to have a voice and create customer loyalty
A lot of dental practices do not have a significant amount of Google reviews. The reason for this is they don’t have any means to collect reviews. It’s simple. Make it easy for your patients. Our goal at Chekkit is to give you a way for patients to leave a review in under 1 minute from their phone. All reviews are sent out via text message, making it incredibly easy for the receptionist & office manager to send requests out, and incredibly simple for patients to leave a review.
4. Reviews are the most important marketing content today
Without question, every practice owner and office manager will tell you that referrals are the backbone of their success. What patients are saying about you good or bad, can be the difference between prosperity and continual struggle. Let your patients do your marketing for you. Spending on traditional advertising, online marketing, and on your website is wasted marketing dollars if you don't have good Google reviews.
“These days, a Google review can shape your business far more than a Google Ad.” – Forbes
5. Google has the power!
Stat Counter reports that Google is the search engine used by 90.62% of internet users. So consumers are using search engines to find local businesses, and they are primarily using Google.
I searched for dentists in city Tampa, Florida. This is what comes up.
The first thing users are shown are Google reviews! The businesses with the highest number of reviews are shown first (despite the first one having a lower rating than the first). So number of reviews is very important. Rating is also important. Users can filter out businesses with low ratings by using Google's rating tool. In today's competitive market it's absolutely essential to have a reputation management tool to make sure your business gets a high number of reviews.
Get noticed, attract new lifelong patients easily, & grow your dental practice seamlessly!
With Chekkit, it’s easier than ever to get new reviews, collect positive & authentic stories, and handle the bad reviews promptly all in one place! Start taking control of your brand image.
To learn more call 1-888-919-7719 or visit us at chekkit.io