15 promotional text message examples to earn more customers

For years, businesses have utilized sales promotions to great effect. No matter the size of your company, there are numerous strategies that can be effectively employed; from coupons and teacher discounts to joint ventures with companies in related industries - something for everyone! Despite the size of your budget, there are plenty of options when it comes to advertising strategies that can help you reach potential customers. Discover how sales promotions and SMS marketing work together to attract new customers with creative ideas like the 15 outlined below!

What is a sales promotion?

A sales promotion helps your business take advantage of a limited window to generate more buzz and drive customers to act quickly. It's an essential tool for any successful marketing strategy! Customers tend to value excellent products over low prices - meaning that sales can be incredibly effective when it comes to spurring engagement and driving business. Whether there's a need for an influx of customers during slow times, or simply the desire to move surplus stock back out into circulation, cleverly crafted promotions are often just what businesses require in order to make their mark on the market.

Why should I use text for marketing?

With competing messages clogging inboxes and digital attention spans shrinking, text messaging is becoming an increasingly popular choice for businesses wishing to engage customers. By leveraging this growing channel of communication, organizations can reach their target audiences more effectively than ever before. Every day, inboxes get clogged with spam emails that can be hard to manage. And only about 20% of emails get opened. But 98% of text messages are opened—and 95% of that are opened within three minutes. 


Take advantage of texting’s unmatched success rate to tailor a marketing plan that allows your business to communicate with customers in an effective and direct way. Through text messaging, you can create conversations where customers feel empowered by the ability to quickly ask questions or respond - plus enjoy unbeatable conversion rates!

Types of promotional messages.

Sending promotional texts is a great way to get your business's message out and keep customers engaged. From flash discounts, loyalty deals, seasonal specials or new arrivals - the possibilities are endless! Plus it's quick and inexpensive compared with other types of marketing campaigns. Get creative; use SMS templates to craft offers tailor-made for each customer segment and watch sales soar!

15 promotional message examples to get you started.

General Promotions

It pays to think about sales promotions critically. Consider the purpose of what you're offering and whether it will be effective for your business. Rather than diving straight into discounts on particular products, sometimes a more general promotion is better suited for achieving success!


For example, by offering a 15% discount on any product or service takes the guesswork out of running another promotion that is more detailed or multiple promotions at once. So if you don’t have time to plan a more elaborate strategy – no problem, it's all about finding the right approach at the right moment!


Example: “Take 15% off any [product or service] from now until Monday! Show this message at time of purchase.” 



Coupons and Vouchers

As a business owner, it can be intimidating to offer customers discounts for fear of impacting profits. However, with the proper strategy in place and through thoughtful use of coupons and vouchers, you may find an increase in profits. Recent research shows that more than half of shoppers are motivated by coupons, while an even higher percentage—91%, in fact—are likely to return after receiving one.


Coupons aren't just paper mailers anymore - leverage digital options to reach more customers and boost engagement. Utilize your SMS marketing strategy for innovative coupon campaigns that keep customers coming back time after time. For example QR codes have made it easy for customers to redeem digital coupons with a simple snap! QR codes provide an effortless redemption process, without the need for applications or clipping. Smartphone cameras have made it possible for anyone to scan these codes and benefit from promotional offers - making mobile coupon marketing easier than ever before.


Example: “To redeem your 25% discount on [product or service], show the QR code below at time of purchase!” 


Flash Sales

Flash sales are an exciting way to get unbeatable discounts on a great selection of items. Offering promotions far better than usual, these limited-time events put the customer first by making top products more accessible for everyone at exceptional values. 


Example: “Next 24 hours only! Shop our spring sale before anyone else and get the biggest savings we’ve ever offered! [ link ]” 


BOGO Promotions

Generate more sales and engage customers with a BOGO promotion! Buy one, get one offers are an effective way to encourage customers into your store or online shop. With these deals also come additional opportunities for upselling as they often tempt shoppers to purchase other items in addition to the discounted item.


Example: “This weekend only all tops are buy one get one 50% off! [ link ]” 


Loyalty Program Promotions

Loyalty programs are more than just a way to reward customers - they can be an integral part of building the relationship between business and customer. Studies show that keeping existing clients comes at around 5 times less cost than acquiring new ones, making loyalty strategies essential for long-term success.

 

Example: “Unlock the best deals and stay informed on our newest products by joining out loyalty program. Get access to insider offers today! To join, visit this link: [ link ]”


Free Shipping and Returns

Fears of making the wrong choice, not loving an item enough and potential hidden fees can often prevent consumers from completing a purchase. By recognizing this conundrum as both a challenge and opportunity for your business, you have the unique ability to leverage it into increased sales. Free shipping and returns is an easy discount you can offer to your customers to keep them coming back. 


Joint Promotions

When thinking of partnerships for joint promotions the first that comes to mind is always McDonalds. In the past the fast food chain has partnered with the likes of Mariah Carey in December 2021, using the queen of Christmas herself to promote a menu item everyday for 12 days. Their most successful collaboration being with BTS for the BTS meal featuring new sauces inspired by South Korean flavors. Which takes us to the most recent partnership Cardi B and Offset which launched this year on Valentine’s day. 


When you collaborate with another brand, it expands your reach and introduces buyers to what you have to offer. This kind of partnership creates an opportunity for potential customers to become familiar with - and ultimately make purchases from - both brands.


Seasonal Offerings

Make the most of key shopping seasons! People often have a greater need to buy around certain calendar events such as Christmas, Valentine's Day or even New Year - it's your business' chance to capitalize on this busy period and boost sales. Connect with customers through timely promotional messages tailored for these special occasions. 


Example: “Are you ready for the Holidays? Let us check off the people on both your naughty and nice list with these limited time offers. [ link ]”


Birthday Offer

Want to make your customers feel extra special? Show them some love on their birthday! Automating this process is a breeze, so it only takes minimal effort while still bringing all the benefits. Get creative with ways to celebrate; from discounts and offers to personalized services, there are countless opportunities for you to stand out – just tailor the promotion that’s best for YOUR business.


Example: “Come celebrate your birthday with us! Book a chiropractic adjustment on your birthday and receive the service for FREE!” 


Free Samples

Sample products are an ideal way to pique new customers' interest and give them the opportunity to try something they may not have otherwise considered. Stores like Costco and Whole Foods offer samples in store, while spas & salons can provide testers for lotions, perfumes or aromatherapy items. When people take advantage of these opportunities it allows them to know what a product is really about before committing - which could ultimately be beneficial in driving more sales!


Example: “Don't just take our word for it - experience our new spa products you've been wanting to try before committing! Join us this weekend and get a taste of what life could be like with FREE samples of these must-have items!”



Lifestyle Discounts

Lifestyle discounts are an excellent way to engage and reward certain demographics - think seniors, teachers, students, health care professionals or veterans. By offering tailored deals for these groups you can strengthen customer loyalty and boost your business profile in key sectors of the market.


Example: “Did you know that we have a student discount? Now you do! All students get a 15% discount— how sweet is that? Just show your ID at time of purchase!”


New Product Lines

If you're looking for a way to re-engage your customers and get them excited about purchasing from you, consider launching a promotion regarding your new product line or services. Promotions around these products or services create anticipation among even the most loyal of customers - after all, who doesn't like exclusive access? Use it as an extension of your loyalty program and watch how quickly they come back again!


Example: “Come in for a teeth cleaning this spring and receive an at home teeth whitening kit! [ link ]”


Early Access

Give your customers the star treatment by offering them VIP-worthy, limited access to exclusive early offers via text message. Your loyal followers will be thrilled at this unique opportunity!

Example: “Want to always be in the know before anyone else? Join the [COMPANY] VIP texting list! There’s no charge to sign up. Just use this link: [ link ]”


New Arrivals 

Take advantage of the success that comes with text messaging and get a jump on selling your newest inventory. People are drawn to the newest and shiniest so use SMS marketing to your advantage when new products launch.


Example: “Here are this week’s new releases - oh and that's not all, receive 10% off all new items! [ link ]”


Back-in-Stock Promotion

Facing a dreaded 'Out of Stock' sign can be disheartening. But when the items you need come back into stock, it's certainly a joyous occasion! The pandemic has created an unpredictability in supply chains that have been felt around the world leading to temporary shortages and disruptions. Let your customers know that their favorite products are back and available for purchase with a sales promotion.


Example: “Get ready for a long-awaited return! Our beloved [product] is back and better than ever—but it won't be around forever. Act now before your chance to get them runs out again!”

Send your first message in minutes.

Unlock the limitless potential of SMS marketing to reach customers. With a Chekkit Free Trial, your business can have its first promotional message in no time - helping you drive new leads and convert them into sales! Plus, discover how simple it is to get paid faster with Chekkit Pay.

Author:
Micah
January 4, 2024

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