Facebook has over 2 billion users, making it the most popular social network in the world. Apart from viewing friend’s pictures and posts, Facebook users can also look up and follow business pages.

Use your Facebook business page to interact and engage with your customers, or potential ones, and get them to visit your website. To do this, you need to have your social strategy in place. Make sure to follow these steps to make the most out of your Facebook business profile.

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How to create your page

Making a Facebook page is an easy thing to do, once you have already signed up for your Facebook account. To create your page follow these simple steps:

1. Go to the dropdown arrow in the top right corner beside the question mark
2. Choose Manage Pages
3. In the top right corner, choose + Create a page
4. Choose Business or Brand
5. Create a name and your business category and start filling out all the basic information

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Fill in all your information

Make sure that your About Us section is filled out. Create a short description about your business, fill out your hours, your phone number and e-mail, and website.

Choose a profile picture and cover photo that shows off your business

Take a group picture of your team or take a great shot of your office to use as your cover photo. Use your logo that your customers recognize for the profile picture. Your customers want to see pictures they recognize, and your future customers want to know what to expect.  

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Add your call to action button

Facebook gives you a variety of options for your “call to action” button on the main page. Choose the book an appointment button, a contact button, or direct customers to your website.

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Post frequently

There is no perfect amount of times to post, but it should be often. If you’re not sure what to post, you can always share informative articles or links for your followers. They will also want to see what your office is up to, if you have a learning experience or event, make a post about it.

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Keep up with your reviews

Just like with any other review site, if you have the opportunity to leave a comment, make sure to do it. Your customers want to know that their review has been read, regardless of whether it was positive or negative. Learn how to respond to reviews effectively here. If you are looking to get more reviews online, request a demo for Chekkit.

As a small business, it’s always important to be visible where your customers are looking. Take a moment and make sure your business is following all of these guidelines. You’ll be happy you did!