The pandemic has completely changed how retail businesses operate. No more flocking to stores as non-essential businesses were closed and essential businesses were following occupancy rules and other precautions. But while a lot of businesses are suffering and taking a loss, online businesses are thriving as customers take their business to the web.
If you’re not keeping track of your competitors, you could be missing out on valuable information that is keeping you from becoming the top business in local search results.
Facebook has over 2 billion users, making it the most popular social network in the world. Apart from viewing friend’s pictures and posts, Facebook users can also look up and follow business pages.
Your reviews are a valuable asset when it comes to marketing your business. Collecting more reviews is a good way to improve your reputation online, but we are not the kind of people that stop at “good”. To get the maximum benefit out of the new reviews you are getting, respond and add some content to your review page yourself!
You will want the “book an appointment” button right where your future patients can see it, right at the top. It should be on the front page of your website, beside or underneath your phone number.
Negative reviews happen to every business. They can bring about frustration, anger, and sometimes tears. The negative review could be from a current customer or even a competitor that is hiding under a fake name. Whatever the situation, it is time to take action to not let that negative review tarnish your reputation!
If you own a local business, you probably have your location on Google Maps. This virtual location is driving traffic to your business, so it's important to be aware of it and know how to take control. Google provides a free service, that does exactly that called **Google My Business**. Google My Business is an online platform that allows business owners manage how they are viewed online.
SEO or Search Engine Optimization is not something every local business owner knows about. If you want to be ranked first on Google in your local city, SEO is a must.
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