SEO or Search Engine Optimization is not something every local business owner knows about. If you want to be ranked first on Google in your local city, SEO is a must.
1. Sign Up For Google My Business
Claim your business on Google. Google my business is easy to sign up for and provides an easy way to interact with your customers. According to brightlocal.com,
71% of people surveyed say they look up and confirm the physical location of a business before going to it for the first time.
So it's important that you have something on your Google listing when people search for you. Make sure you have your correct phone number and address listed. Add pictures of your venue so that people know what to expect. Link to your website (you do have a website, right?).
How to Set Up Google My Business - Google Support
2. Encourage Your Customers To Leave Reviews
This one can take effort, but it's important! When customers search for local businesses they will be shown a list with the highest rated and most reviewed places coming out on top. You can send your customers a review link automatically and seamlessly with Chekkit. The review will go straight to your customers phone, so they can leave a review on the go! According to revlocal,
"Consumers spend 31 percent more on a business with excellent reviews, and a whopping 92 percent will only use a local business if it has at least a four-star rating."
There is no debate that having a lot of reviews will turn into profit!
3. Optimize Your Website
Make sure your information on your website is up to date including phone number, e-mail, and address. Include photos, link to your instagram page, include any information you can think of that is relevant for consumers. Last but not least make sure your website is optimized for mobile (yes this can impact your google rank).
These simple tips are easy to implement and necessary for any local business to thrive in a competitive market. Give them a try and let us know how it goes!