How to verify Google My Business listing

For businesses of any size, visibility has become a crucial key to success - especially in the digital world. Keeping your business listed on relevant websites and platforms is essential for generating leads but that's just half of it; verification can be what really puts you ahead! Not only are verified businesses more trustworthy among consumers, they also tend to receive higher SEO rankings as well. 

Verifying your business can mean anything from confirming:

  • Its location
  • Accurate information
  • Your ownership of the business and the business listing

See it as proving your business's authenticity - Google doesn't want to host businesses that are fraudulent, a scam or non-existent. All of which cause irritation amongst their users, something Google tries to avoid. 

Let's map out a verification process to ensure your customers receive the accurate information they need when you show up.

Why does Google want you to re-verify your business

Google is dedicated to providing their users with the most current and accurate information, which includes your business address. In order to ensure this accuracy, they might even ask you - the owner of said business - for re-verification! 

Google My Business is the key to having an organized, optimized online presence. With straightforward updates that don't require any special tricks, you can easily ensure your business info and details are up-to-date on Google -- giving customers a dependable point of reference for what you offer!

Let's start

For businesses looking to build a presence on Google, Business Profiles can be the key. Get started today by signing up for an account or logging in and unlocking your Business Profile Manager!

Step 1: Visit the verification Status Checker page

To ensure your Google My Business account is verified, visit our Verification Status Checker page with the email you used for setup. Confirm that all of your information remains accurate and up to date!

Step 2: Confirm your email

Double-check that the email address you're using is connected with the business profile (the GMB account) for which you'd like to confirm status.

Step 3: Confirm the status of your account

The status of your account will be displayed on the screen as seen in the image below.

If your account is not verified, your verification status will show "Pending", or "Not requested".

Optimize your Google business listing

Having the right data for a seamless verification process is undeniably essential, but it's not just about accuracy – make sure your profile stands out to draw in customers looking for what you have to offer!

Now it’s time to utilize all of your inventive talents - copywriting, graphic design, communication and sales in order to have a:

  • A business description and name to make an unforgettable impression
  • An epic logo
  • Google posts
  • Reviews

Verification methods

Google knows that verifying your Business Profile is an essential step to take, so they make it a simple and straightforward process with various verification methods at the ready.

Over the phone

You can easily and quickly verify your Google Business Profile with a code sent directly to you over the phone. Just enter the code when prompted by Google, either through an SMS on your mobile or via phone call with one of their support representatives!

Postcard verification

Google can send a postcard to your business's address with a verification code. Simply, enter the code online once you receive it. Once you receive your code you are able to enter it in.

This used to be a very common option and Google will still use this verification method if you are unable to prove your business's address easily. Of course the downside is that postcards arrive a lot slower than emails.

Video verification

Business verification can now be achieved with a video recording! Capture yourself at your business's physical location, along with footage of you unlocking the door to show that it’s yours.

Upload the video and wait for it to be reviewed. 

Video call

Select this option to verify with a video call that involves similar steps to the option above.

How long does it take to verify my business

It can take around 5-days for Google to verify you depending on the option you choose, so it's worth clicking Verify now once you write up your Google Business Profile.

To ensure trustworthiness and prevent any fraudulent behavior, Google wants you to prove you own the business. This could involve either video confirmation or postcard validation – both of which are designed with your credibility in mind.

Once verified, it’s time to optimize your  Google My Business Profile. With a few simple adjustments, you can boost visibility and ensure trustworthiness while unlocking greater revenue-generating potential. With Chekkit,  you can supercharge your online presence to get ahead of the competition. Generate more reviews and maximize visibility for optimal business growth!

Author:
Micah
January 4, 2024

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