Boosting Hot Tub Sales with Chekkit: A Success Story

Time Machine Hot Tubs in Longview and Time Machine Spas in Tyler are renowned as the top hot tub and swim spa dealers in East Texas. They offer an impressive array of new and used hot tubs, swim spas, cold plunge pools, and exercise pools, making shopping a pleasure in their extensive showrooms, the largest in the ArkLaTex region. Since 1999, Chris Ogden and his team have been dedicated to serving the East Texas community with high-quality hot tubs and swim spas.

Before adopting Chekkit, Time Machine Hot Tubs relied heavily on website form submissions, email, and phone calls for inbound leads. This traditional approach often led to delayed responses, with an average response time of 24 hours. The business faced a significant challenge in ensuring timely responses to potential customers, a common struggle for many businesses. Moreover, during the pandemic, the need for a safe, contactless method to collect deposit payments from customers became paramount.

Integrating Chekkit transformed their operations. The addition of text-based communication and Chekkit Pay not only enhanced their speed-to-lead time but also ensured that customers received prompt and efficient service. This improvement providing a contactless and convenient payment solution that boosted customer satisfaction and business efficiency.

This case study illustrates how Chekkit played a vital role in addressing Time Machine Hot Tubs' challenges, driving significant improvements in their customer engagement and operational efficiency.

Excessive Time Spent on Phone Calls:

• The team spent several hours each day answering simple, repetitive questions.
• This extensive phone time led to slower overall response times.

Delayed Speed-to-Lead Times:

• The average time to respond to potential customer inquiries was significantly delayed, often taking up to 24 hours
• This delay resulted in missed opportunities and potential customers losing interest.

Difficulty Gathering Google Reviews:

• Despite having many satisfied customers, the business struggled to collect enough positive Google reviews.
• This deficiency impacted their online reputation and visibility in local search results, which is crucial for attracting new customers.

Inefficient Payment Collection:

• The existing payment collection process was cumbersome and inefficient.
• The business faced significant challenges in collecting deposits and payments smoothly and quickly.
• A need emerged for a contactless method to collect deposit payments efficiently from customers ahead of their purchases.

Impact on Customer Service and Business Efficiency:

• These operational inefficiencies hindered the business's ability to provide prompt and effective customer service.
• The delays and inefficiencies negatively impacted overall business efficiency and growth.
• The combination of slow lead responses, insufficient reviews, and payment collection issues hampered the business's growth potential and operational effectiveness.