Google has made changes this week to their review generation policies. It is now no longer acceptable to filter customers with the goal of only posting positive reviews. Their content policy now states:
Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.
Some review management companies have been using a technique called review-gating. This is the process of filtering candidates before asking them for a review. This is done by asking a candidate if they had a good or bad experience. If they had a good experience, they post online, and if they had a bad experience they fill out a private form. This is bad practice for local businesses because it can make positive reviews look fake, and can now result in having those reviews taken down by Google. One review management company has even had hundreds of thousands of reviews removed. Source
We are happy Google is taking steps to protect consumers in assuring that there is and will always be integrity in the content of online reviews. It is important to us, as a company, to provide a place where consumers can post authentic feedback. Our product does not involve any filtering or selective soliciting. We believe that reviews are only valuable if the consumer reading them can trust what they are reading.